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Standee

Avsar Gujarati Roll-up Standee Design

Client: Avsar Standee
Category: Standee
Industry: Food & Beverage
Software: Adobe Illustrator, Adobe Photoshop, Figma

Overview

At Web Wizard, we crafted a visually rich and highly informative roll-up standee for Avsar Gujarati, a prominent Food & Beverage client. This project aimed to encapsulate the essence of authentic Gujarati cuisine and present key marketing messages in an engaging, on-site format. The standee is a powerful representation of the brand's commitment to traditional flavors and quality, designed to attract and inform potential diners at their Maple Trade Centre location in Ahmedabad.

Creative Direction

The creative direction focused on conveying a warm, inviting, and traditional Gujarati dining experience. This was achieved through a rich brown background, golden ornate borders, and a focus on appetizing imagery of a full Gujarati Thali. The typography combines a decorative, handwritten style for the brand name with clear sans-serifs and traditional serifs for menu details, balancing authenticity with legibility. Icons reinforce core brand values like 'Pure Gujarati Taste' and 'Homemade With Love'.

Brand Palette

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Downloads

Standee 4 r2

Artwork

Standee 4 r2

Standee 4 r2, page 1

This Avsar Gujarati roll-up standee project effectively marries traditional aesthetics with clear marketing messaging to promote authentic Gujarati dining and special offers.

What was the main purpose of this design project?

The Avsar Gujarati standee was designed to visually communicate the restaurant's authentic Gujarati taste and key offers, aiming to attract new customers and inform them about the dining experience.

What specific food offers are promoted on the standee?

The standee prominently features a full Gujarati Thali, highlighting its variety. It also advertises a Thali for '299/- Only' and 'Special Dal Bati Every Day in Dinner'.

How does the design reflect Gujarati culture and food?

The standee uses a rich brown background with golden accents and ornate borders, featuring a decorative, handwritten-style font for the brand name and simple sans-serifs for body text, creating a warm and traditional look.

What brand values does this standee emphasize?

Key brand values communicated are 'Pure Gujarati Taste', 'Fresh & Hygienic', 'Homemade With Love', and 'Perfect for Every Occasion', reinforcing the quality and experience offered by Avsar Gujarati.

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