Planning and consulting services

The Edge Planners: Crafting a Sharp Brand Identity

Client
The Edge Planners
Industry
Planning and consulting services
Logo Type
wordmark
The Edge Planners: Crafting a Sharp Brand Identity

Brand Mark

  • Light background

  • Dark background

Icon

  • Icon mark

Variations

  • Primary lockup

This project involved Web Wizard crafting a distinctive geometric wordmark and comprehensive brand identity for The Edge Planners, reflecting their strategic precision in planning and consulting.

What kind of logo did you design for The Edge Planners?

We designed a wordmark logo for The Edge Planners. It features a bold, geometric sans-serif typography with distinctive sharp cuts and angular forms to convey strength and modernity.

What colors are used in The Edge Planners' brand identity?

The brand identity for The Edge Planners primarily uses a sophisticated palette of purple tones, including shades like #523591, #695199, and #5c4296, complemented by lighter hues such as #b9afcb.

How does the typography reflect The Edge Planners' services?

The typography is geometric, bold, and sans-serif, characterized by sharp cuts and angular forms. This design choice conveys strength, modernity, and the precise, strategic approach typical of their planning and consulting services.

What was the main goal of this branding project?

The main goal was to establish a distinct and memorable brand presence for The Edge Planners that clearly communicates their expertise, thereby attracting premium clients and fostering trust in their strategic capabilities.

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