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Jewellery retail and platform services

Touch Of Gold: Brand Identity & Logo Design

Client: Touch Of Gold
Industry: Jewellery retail and platform services
Logo Type: lettermark

The Concept

Web Wizard was tasked with crafting a luxurious and distinctive brand identity for Touch Of Gold, a pioneering platform in the jewellery industry. This brand acts as a discovery service for customers to find unique pieces and connect with verified local stores, while also providing jewellers with their own digital storefronts.

The core of the identity is the elegant 'TOG' lettermark. This design brilliantly combines classic serif letterforms for the 'T' and 'G' to convey tradition and trustworthiness, with a highly stylized, flowing 'O' that adds a contemporary and artistic flair. The result is a mark that is both timeless and modern, reflecting the brand's sophisticated offering.

Our work ensures Touch Of Gold stands out in a competitive market, communicating its commitment to quality, authenticity, and a refined customer experience. The cohesive visual system positions the brand as a premium destination for both jewellery enthusiasts and artisanal jewellers.

Typography

The typography features classic serif letterforms for 'T' and 'G', imparting a sense of tradition and elegance. The highly stylized 'O' with its flowing curves adds a contemporary and artistic flair, contributing to a luxurious and refined aesthetic.

Brand Palette

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Brand Mark

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Dark background

Icon

Icon mark

Variations

Primary lockup

Web Wizard developed a sophisticated brand identity and lettermark logo for Touch Of Gold, establishing a premium visual presence for their jewellery retail and platform services.

What kind of business is Touch Of Gold?

Touch Of Gold is an innovative platform for the jewellery industry. It serves as a discovery service, helping customers find unique jewellery pieces and connect with verified local stores. Simultaneously, it provides jewellers with a personalized digital storefront to showcase their creations.

What kind of logo did you design for Touch Of Gold?

The Touch Of Gold logo is a sophisticated lettermark, which uses the initials 'TOG' to create a memorable and elegant brand mark. It combines classic serif letterforms for the 'T' and 'G' with a highly stylized, flowing 'O' to blend tradition with a modern, luxurious feel.

Can you tell me about the typography used in the logo?

The typography for Touch Of Gold features classic serif letterforms for 'T' and 'G,' chosen to convey tradition and elegance. The 'O' is highly stylized with flowing curves, adding a contemporary and artistic touch that contributes to a luxurious and refined overall aesthetic.

What is the significance of the colors chosen for the brand?

The primary colors for Touch Of Gold include deep, sophisticated grays which symbolize professionalism and timelessness, along with warm golden hues. These golden tones evoke luxury, preciousness, and the high quality associated with jewellery, perfectly reflecting the brand's name and industry.

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